Episode 57 // Emily Myers of Lantana Made
This week on the podcast we’re in Fairfax, Oklahoma (pop. 1,380) with Emily Myers of Lantana Made. Emily is a ranch wife and mom who crafts western handmade bags out of her home on the ranch. From an internship at the Fort Worth Stockyards to a job at Miranda Lambert’s Pink Pistol store, she’s sharing about the journey that led to Lantana Made. Since starting her business she’s put her own mark on the western fashion world and she’s telling us all about it.
Emily’s craftsmanship is so good that she has to be intentional about telling people she makes these bags out of her home on the ranch, and she has some great advice on the importance of marketing yourself and your story.
I worked endlessly on creating a product that I would be proud of.
— Emily Myers
Be yourself. It’s so important to be you and to sell that.
— Emily Myers
I took every single opportunity that I could to get my name out there.
— Emily Myers
I love that I build bags. And I love that I’m in the fashion industry. But I don’t just want to be known for that. I want to make sure Lantana Made is reaching more hearts than just shoulders. And I feel like the platform that bags have given me and the followers that I’ve created through that I’m able to reach them and pull together and help each other in the ranching world.
— Emily Myers
PODCAST SHOW NOTES AND LINKS:
Fairfax, Oklahoma
Fort Worth Stock Yards
Rios Interiors
Stuart Ranch
Waurika, Oklahoma
Caddo, Oklahoma
Durant, Oklahoma
Tishomingo, Oklahoma
The Pink Pistol
Osage County
Hominy, Oklahoma
Cowgirl Magazine
Cowboys & Indians
Western Horse and Gun
Chrome
Pawhuska, Oklahoma
Pioneer Woman Mercantile
Facebook: @lantana.designs
Instagram: @lantanamade
www.lantanamade.com
Find out more about the rural revival happening in Pawhuska, Oklahoma here:
EPISODE 35 // JONI NASH OF THE PAWHUSKA CHAMBER OF COMMERCE
EPISODE 43 // LUKE & KENYON LOMAX OF PRAIRIE SKY JEWELRY CO.