want to get people talking about
‘what could be’ in your small town?
Take them on a What Could Be Tour through your town’s vacant buildings and show them what’s possible! From building clean up days to staged storefronts to engaging other local businesses, this is a great way to spark economic development in your community and shift the mindset from ‘what used to be’ to ‘what could be.’
host your own What Could Be Tour!
Hosting a What Could Be Tour can be a great marketing tool to cast vision, get businesses into your vacant main street buildings, and generate excitement about the future of your small town.
Our What Could Be Tour Kit has everything you need to put on a tour in your town — including guides, templates, and tips to set you up for success and make your What Could Be Tour the best it can be!
In this kit you’ll find 45 resources, including:
Promotional materials and templates
Pre-written articles and press releases
Customizable event posters, tour packets, and social media graphics
Community survey guide and templates
Sponsorship guide and templates
Experience guide
Volunteer guide
Email/letter templates
Leadership team resources
Plus, you’ll get a 50-minute video where we talk with the Sumner, Iowa team about the very successful What Could Be Tour they hosted that has driven great results for their town of 2,100.
This kit covers every part of your planning - from organizing volunteers to building clean up to creating an unforgettable experience for everyone involved — and shows you how to do all of this on a $0 budget with the help of volunteers and sponsors. It’s designed to help save you time, streamline the details, and make things as easy as possible for you!
what others are saying
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The day was filled with excitement for the opportunities and potentials of the buildings and our community. The momentum this day created can still be felt six months later and we are riding another wave of possibilities.
Marcy B.
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The tour offered people the opportunity to see the potential of what Sumner has to offer. The rich history of the buildings speak for themselves.
Theresa P.
$250
What Could Be Tour Kit
Want to get people dreaming about ‘what could be’ in your small town? Our What Could Be Tour Kit has everything you need to put on a tour in your town — including guides, templates, and tips to set you up for success and make your What Could Be Tour the best it can be!
Special thanks to the leaders of the What Could Be Tour in Sumner, Iowa. Their willingness to share about the success of their event helped make the What Could Be Tour Kit possible! A portion of the proceeds from each kit sold will be donated back to the Sumner, Iowa group to put towards their future tours and events.